Thanks to Windows netbooks have been turned into a mini-laptop, ASUS CEO Jerry Shen said in an interview at CeBIT 2011. But Asus is planning to return to the original idea of netbooks with a new model this year. The company is actively working with Intel and would like to present the first netbooks with a Linux-based MeeGo this summer. Other models will run with Googles Android OS. Intel Atom chip will be in both models. Interestingly, Shen does not even mention the Chrome OS, OS alternatives initiated by Google.
Asus does not start a successful line of netbooks with a Linux-based Eee PCs, but Microsoft later managed to dominate the market for limited license version of Windows at a lower rate than before ("Windows 7 Starter"). But OEMs have to think more clearly as the tablets increased with alternative operating systems and increasingly cannibalized sales of netbooks.
Asus does not start a successful line of netbooks with a Linux-based Eee PCs, but Microsoft later managed to dominate the market for limited license version of Windows at a lower rate than before ("Windows 7 Starter"). But OEMs have to think more clearly as the tablets increased with alternative operating systems and increasingly cannibalized sales of netbooks.
"Playing on the shortcomings of Apple '
Asus also has big plans for the tablets. While it considers that the Eee 121 with Windows 7 Pad niche products ("selling much better than we had planned"), the company bet big on the upcoming Eee Transformer Pad with Android. There is even a tablet with a 3D screen-and quad-core processors in the pipeline. While Jerry Shen respected position in the market Apple tablet she saw good opportunities in competing:
"We are pioneers in the computer, and they were pioneers in the tablet. Our strength lies in the fact that we offer customers a choice. And in many ways we are more functional devices. ASUS will continue to develop in this direction. For example, up to 30% of users still prefer a hardware keyboard. But the software from Apple is very good, forcing us to compete very hard. It is through the interface and their ecosystems in the future. We are ahead in hardware. I think Google has a chance to win with support from Qualcomm, Nvidia , Intel and others. Apple has its own processor, and it is their weakness. And if there is an opportunity for Google, then it is ours. We will be playing on the weaknesses of the Apple. "
No comments:
Post a Comment